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The Essential Guide to Delivery Platform Marketing

Every major delivery platform has its own advertising ecosystem, promotion mechanics, and search ranking signals, and most restaurant operators are leaving significant order volume on the table by either ignoring these tools or running campaigns without a clear return on spend. This guide from Otter walks through the marketing capabilities available on DoorDash, Uber Eats, and Grubhub, explains how each platform's algorithm determines which restaurants customers see first, and gives operators the playbook for investing in visibility strategically, so that every dollar spent on platform marketing translates into incremental orders rather than inflated costs on volume that would have come anyway.